People, just like companies, have a brand, and that brand is strong, it stands for something, and it has value (often your salary will be based on the perception of your brand). Companies spend millions, even billions of dollars every year on their brand. Making sure that the perception of their brand and the value it brings to consumers and shareholders is clear and positive. Most leaders however, rarely – if ever, give their own personal brand a second thought.
Good question. Actors and athletes all have managers that are obsessed about their clients’ brand. They treat their clients’ brand the same way an organization strategizes, builds and obsesses about their brand. In my world, other authors and speakers obsess about their brands as well, for all they know that the value of all their engagements – in terms of the price they can command – is based on the perception of value that customers have of their brand.
What does that tell you? You too should get to know and obsess about your personal brand.
Your personal brand is a collection of a bunch of things:
Your personal brand is critical to what got you to where you are right now. And with the same level of care, attention, discipline and feeding, your brand will take you to places way beyond where you are right now.
Robert Murray is a Vancouver, BC based Business Strategy Consultant, #1 Best Selling Author, and International Keynote Speaker. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.
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