"It's Already Inside" and "Unlocked"

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by Tyler R. Tichelaar, Ph. D and author of awarding winning “Narrow Lives”

Robert Murray’s new book “It’s Already Inside: Nurturing Your Innate Leadership for Business and Life Success” is more than a “How To” business book or even one that claims to reveal the secrets of business leadership. I’ve read a lot of business and self-help books over the years, and often, they tend to say the same thing. The key is how the message comes across in these books—do they inspire the reader or not? “It’s Already Inside” stands apart from the crowd—dare I say it’s a leader among business books—precisely because the message is clearer than in many, the examples are uniquely all Murray’s own, and he does not rely on quoting from all the other experts or repeating often told tales of previous entrepreneurs. Instead, Murray tells his own story and the stories of people he has known well who have become respected leaders. Each story is told with purpose and insight. (more)



IN PRAISE OF “It’s Already Inside”

“A modern day Acres of Diamonds. All the leadership characteristics and qualities you need to succeed are within you – Robert Murray’s new book, It’s Already Inside, shows you how to identify them and put them into practice.”

- Jeffrey Gitomer, author of The Little Red Book on Sales


Whether you’re in the C-Suite of a Fortune 1000 company, or you’re starting from scratch and harnessing your entrepreneurial spirit, you should read this book! Robert has captured the essence of leadership and highlighted it throughout his many personal experiences to show you that it’s already inside.

Jeffrey Hayzlett, Global Business Celebrity, New York Times Bestselling Author of  “Running the Gauntlet”, Sometime Cowboy


“This book is full of the wisdom needed to be an effective leader. Wisdom that reflects real life lessons, many of them very hard ones. Perhaps you are an aspiring leader? Or perhaps you have been in a leadership position for awhile, but could stand to be reminded of some of the lessons you may have forgotten? Either way, this book is a valuable read.”

Don Wright, Ph.D.
CEO of British Columbia Institute of Technology


“Wish I had a book like this when I first started out in business !

Robert Murray provides insight into real life, front line, hands on leadership. He manages to inspire through powerful narrative and compelling stories. People in business today want, and should demand more from business authors that “fables” ! Robert delivers. The content is riveting and relevant, the stories touching and will remind us all that we are first “people” doing business. Robert shows us what it takes to succeed in business and with the same candour, what it takes to succeed in life.

My suggestion: Buy a copy for everyone on the team and give them something they can learn from and engage in.”

David Savage

CEO Essential Hospitality Systems


“Reading this book was just as inspiring as meeting Bob in real life! He leads you with humor and wisdom to a world class level of Leadership. Not only with the brain but most importantly from the Heart.”

Willem de Jonge
Supply Chain Director of Heineken


“Robert Murray’s book It’s Already Inside is an engaging and humorous leadership book written by a true business veteran. Beyond vision and values, Murray delivers practical leadership advice through accounts of his own unbelievable professional experiences. His remarkable stories beg the question, “How would I have handled that?” His self-reflection questions deepen the learning and will help you apply his ideas to your own leadership practices. A must-read for all emerging leaders!”

Caroline de Voest
CEO of Better Your Best Coaching


“By combing the advice and lessons of It’s Already Inside, applying a reasonable level of competence, and having a willingness to get up, you will both kick-start and sustain a successful and rewarding career for yourself.”

Ted Lattimore
CEO (Retired) of Carmanah Technologies


“Robert Murray not only teaches the reader how to become a leader, but he teaches how to soar to leadership success. It’s Already Inside is entertaining, soul-searching, and unforgettable.”

Don Bell
Founder and former COO of WestJet Airlines


“If you’re still wondering whether you have what it takes to be a leader, well you do, and Robert Murray will make sure you know it. Robert shares stories of his amazing life here to lead you to your own Aha’s—as he’s done for me so many times. He shines a light on the greatness that you already have inside.”
Nicole Donnelly
Founder of Baby Legs
CEO of Salty Waffle.com


“This book answers the question “What does good look like?” In fact this book is a lot of good things…a primer for developing leaders, of all ages…relevant to entrepreneurial managers, executives, and CEO’s. It is full of stories for every manager that’s a bit short on battle scars. And it is a good reminder for all of us with the scars! It is an easy read and an easy guide full of understandable references that offer humor and content and it provides ‘opportunity’ for a broad range of solutions both personal and professional.”
Paul Chisholm
CEO of IFD Corporation


“Straight forward and honest, a great book. Robert shares his thoughts on life and his personal experiences in an easy and pleasant way. The hard learning’s from living and working in foreign countries but also about motivating yourself and others. It is all about you and your attitude towards life, yourself and others.”
Bert van der Velde
International CXO, Trainer and Coach


“Robert S. Murray has a wonderful way of taking an otherwise complex subject and bringing it down to its simplest expression, eliminating all the noise around issues and keeping only what matters. A great gift. As much as I enjoyed reading about all the valued tips and advice to leaders, I enjoyed even more reading the story of what appears to be so far (more to come, no doubt!) a very rich life. All current and aspiring leaders will benefit from reading this book. Anyone struggling to find out what their leadership style is will learn that they need to be able to adapt to all styles. The good news is the book will tell you how to do that! As an Executive Coach, I will no doubt use it in my practice.A great read!”

Gisele Aubin – Executive Coach



Read the FIRST Chapter


Now Available!


Cover Design - Final - August 2014





Ever feel like there’s a leader inside you just waiting to get out if you can only find the key to free it?

Perhaps, instead, you feel that being a leader sounds too overwhelming. But Robert Murray knows how to unlock the “practical leader” inside you, and he reveals that anyone willing to learn is capable of becoming one. What is a practical leader? Someone who combines left-brain textbook leadership with right-brain, emotionally connective leadership. And we all have the ability to develop both sets of leadership skills.

As someone who has helped dozens of companies “turn around” from faltering to financial success, Murray has cultivated his own practical leadership skills through observation of countless leaders. Now he shares his years of wisdom in a series of short, poignant leadership lessons.

In Unlocked, you will learn:

  • How to connect with your team and nurture a culture of learning
  • The payoff of persistence in becoming a modern-day pyramid builder
  • The power of “coopetition” (not a typo)
  • How to control technology before it controls you
  • The power of planning a marriage rather than a wedding when goal-setting
  • Why you must understand and how to overcome the Mango Threat
  • How to live your values and cultivate them in your team
  • Why you must earn your trident every day

Throughout, Murray also shares entertaining and illustrative stories, such as how being arrested in a Hong Kong airport taught him about values and what dining in Morocco has to do with leading your team.

Go ahead. Turn the page and turn the key. Unlock the Practical Leader inside you.


IN PRAISE OF “Unlocked”


“Take it each chapter as a wonderful opportunity to explore between the lines, ask yourself the questions posed and reflect on where your leadership potential rests. One will find themselves reflected within the stories; you will pause and declare – yes I can be a more effective leader and I now know what I will do to move down that path.”

 Bill Dow – VP Education, British Columbia Institute of Technology


There is sure to be an Ah-Ha moment for everyone in Robert’s new book.  Within the chapters, there are insights that jump out and bite you in the ass.  I know that is what I found.”

Spencer Sheinin – President, Norwood Packaging


“Robert takes complex leadership concepts and presents them in an easy to digest format.  The small vignettes are great tidbits of leadership knowledge that are a must for new leaders to learn, and are poignant reminders for those who have been in a leadership role for many years.  If this book isn’t already on your Leadership Book List, it should be.”

Richard Brodowski – Vice President, SNC-Lavalin


UNLOCKED is one of the most inspiring professional books I have read in ages. In this, his second book, Robert Murray again writes from the heart and shares both his personal and professional insights into the qualities and skills that make great leaders. His style is witty and intimate, as well as practical and realistic. It is an easy read, yet inspires you to reflect on your personal style, attributes, and strengths in a way that no other book has done for me. This book is a great companion to “It’s Already Inside” and is a must read for leaders in any walk of life or profession. Bob’s practical guide will show you how to be better and more successful in everything you do.

Anne Smith, M Ed – Principal, Teacher, and Lead Learner


” I often wished that there was a step by step recipe that one could follow to ensure success in business and growth as a leader. In Robert Murray’s new book, “Unlocked ” you will come as close as you can to finding that recipe. Following the suggestions in this book will considerably improve your chances for being the successful business leader you always wanted to be.”

 Bill Locking – Managing Partner – CEI Architecture


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