Have you ever noticed that your best ideas come to you while standing in the shower or at three in the morning? Weird, right? Something about it seems to help unleash your creativity. In fact, I have never, ever, come up with a truly great idea while sitting at my desk or in a meeting room.
All my good ideas, and I mean earth moving creative stuff, have come to me while I was: cutting the grass, gardening, out for a walk, soaking in the bathtub, washing my car… Note that this list of “creative locations” has nothing to do with an office environment! They simply don’t let you unleash your creativity.
Why is that? Well, our brains, our conscious brains anyways, are wired to compute data. Our unconscious minds are powerful ‘solution-machines.’ The problem is that the solution-machine has no capability for language and has trouble talking to our conscious brains that are busy computing data that we have in front of us. We need to have the silence or ‘nothingness’ of doing something brainless or being completely relaxed in order for the solution-machine to get the message through to our conscious brains.
How do we enhance this amazing capability to be creative? (Yes, even accountants and engineers have this ability!) Here’s my short and simple list for getting creative and turning ideas into reality:
Don’t have grass to cut? Get out there and cut the neighbor’s grass!
Robert Murray is a Vancouver, BC based Business Strategy Consultant, #1 Best Selling Author, and International Keynote Speaker. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.
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