Personal branding is important because it’s what people say about you when you’re not in the room. Vanity and ego aside, what people say directly impacts your ability to attract personal and career success (however you define success). Like it or not, we need other people to help us go, do, and achieve what we want. With a strong personal brand, that journey is easier.
A personal brand starts with thinking of yourself as a brand, just like Apple or Google. When you start thinking of yourself as a brand, you will start to become conscious of what you want in your life and what bits and pieces are actually dragging you down. Our brains are programmed to help us realize what we think about. It’s like our minds act as a giant magnet attracting everything that we think about. Proof of that point is something seemingly random that keeps popping up unexpectedly.
For example, because I spend so much time in the water training for swim races, I have been thinking about getting a watch to help enhance my training. I was thinking of Apple’s waterproof version of their watch. Guess what? Lately, everywhere I look, it seems everyone on the planet has an Apple watch. Coincidence? Not really. Our subconscious brains see and hear everything.
When you identify what is important to you by thinking about it, our subconscious starts to scan the entire environment for ways it can help us achieve what’s important. When you think of yourself as a brand, and most importantly, identify what that brand is, you will start to see amazing, almost random coincidences appear to help you achieve your brand.
Robert Murray is a Vancouver, BC based Business Strategy Consultant, partner at Incrementa Consulting Inc., #1 Best Selling Author, and International Keynote Speaker. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.Branding, Personal Brand, Personal Branding, Robert Murray, Robert S. Murray, Self-Awareness, Subconscious, Success, Vancouver BC