Why do customers buy from you? What is your secret sauce that no one else delivers? Your positioning strategy needs to be thought out and executed with the same energy and focus.
If you were to back up a bit, you would discover that when asked, there is a very clear reason your customers buy from you. A reason, or a secret sauce, that you deliver… that no one else can. It may be that you have the highest quality? Or, perhaps you are the most innovative? Or… you deliver the highest level of efficiency? Could it be that you have the very best customer service? There is a reason that customers choose you over your competitors.
In the Venn Diagram below, you can see a model that represents the total market, your competitors and you.
When we break it down, you can see:
Robert Murray is a Vancouver, BC-based Business Strategy Consultant, #1 Best Selling Author, International Keynote Speaker, and TEC Top Speaker of the Year for 2018. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.
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