Almost every organization on the planet these days is talking about improving their corporate culture. I truly hope (and yes, I know ‘Hope’ is not a management tool) that they are serious about it and it is not just another corporate program to make employees believe that management cares.
I say that because I have sat in WAY too many boardrooms where senior leaders talk about culture however, they really don’t believe in it because… they struggle with measuring corporate culture. It is much easier to closely monitor monthly KPI’s (Key Performance Indicators) and make small monthly corrections in order to deliver short-term targets. Most leaders struggle to see the direct correlation between Employee Engagement, High Performance, Customer Satisfaction and Profit.
A fairly recent study by the Gallup organization in 2015 of 70 North American-based organizations found that, on average, only 3 out of 10 employees are engaged at work. Wow! Further, they discovered that 7 out of 10 employees are either disengaged or actively disengaged (meaning that this group doesn’t care if the business does well or not) at work. See Figure 1 below…
Figure 1
Further, a 2011 study by Keller and Price and published in the McKinsey Quarterly, discovered that Top Cultures have a significant financial return versus disengaged cultures or bottom cultures. See Figure 2 below…
Figure 2
High Performing Cultures do have an impact on Revenue, Productivity, Customer Satisfaction and Costs. The BIG problem is that most leaders struggle with it because they are:
Robert Murray is a Vancouver, BC based Business Strategy Consultant, partner at Incrementa Consulting Inc., #1 Best Selling Author, and International Keynote Speaker. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.
The audio version of Bob’s #1 best seller It’s Already Inside is now available on Audible.
Tags: Business, Business Culture, Corporate Culture, Employee Engagement, It's Already Inside, Management, Robert Murray, Robert S. Murray, Values
