One of the biggest mistakes I see in an organization’s ability to get things done or execute on a plan is an internal misalignment. Executives wi

The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even

What’s the ROI (Return on Investment) of your marketing programs? Are you able to track your marketing spend to an exact conversion to sale? Do y

If “culture eats strategy for breakfast” (Peter Drucker), then what makes up your culture? What is the foundational building block for cultur

The Cost of Wooing New Customers How much money does it take to get a new customer? How much does it cost to keep an existing customer? Marketing tex

What is a marketing plan? What does a successful marketing plan look like? How will I know if I’ve got it right? All great questions that I hear oft

First off, what is marketing? Nothing happens without a sale. Sales happen more often when the process is structured and predictable. That is where m

The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi

The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and

Business leaders will often talk about a ‘Sales Pipeline or Funnel.’  The sales pipeline is a process by which a sales person will identify early