My friend Gair Maxwell recently wrote a brilliant book titled: “Big Little Legends: How everyday leaders build irresistible brands”.  He is passi

The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even

Brands Everything has a brand. Corporations. Countries. Sports teams. Animals. And... People. Everything has a brand. A personal brand is quite si

What Does a Brand Mean? Steve Jobs once said: "A [personal] brand is one simple thing, and that is trust." I was lucky enough to be in Maui recent

Is there a difference between a personal brand and a corporate brand? Quick answer... Yes and no. The Path of ‘Branding’ A brand originated as a

A question I often get is: “Is building a brand worth my time?” My answer is: “Yes... or No…it’s up to you.” Whether you want one or no

I often get asked by young leaders about how they can create or build their own personal brand? And I know it seems hard and complicated to build a br

Plan to Develop a Personal BrandIf you want to soar with eagles, you can’t be hanging around with turkeys.  If you envision yourself as being value

Envisioning a Personal BrandPutting together your personal brand is easier than you think, but it takes vision, discipline, and consistency. Envisioni

Why Personal Branding is Important Personal branding is important because it’s what people say about you when you're not in the room. Vanity and eg