Are you in a ‘Sales’ role? Actually it is a trick question because, if you are in the business world in any capacity, you are also in sales... But

 I am not a medical professional and, I mean no disrespect to anyone who is living with real schizophrenia. What I am talking about here is a phe

One of my all-time favorite leadership quotes, is from actor and politician, Clint Eastwood: "It’s not about you.  It’s about them.” Why?  T

When a customer ceases to be a customer, they will most likely not tell you – you find out when they have already joined the competition... So, t

Customer’s churn when they do not see and feel the value an organization delivers. My wife bought a new clothes washing machine the other day.  No

I went on vacation this summer to ‘Wine Country’ in my home province.  Fabulous weather! Amazing scenery! GREAT wine!  We stayed at a very expen

One of my favourite all time books in the field of Marketing and Sales is "Crossing the Chasm"  by  Geoffrey A. Moore first published in 1991.  E

Have you ever really taken the time to call your customer service line? I rant quite often about experiencing what your customers’ experience.