One of the biggest mistakes I see in an organization’s ability to get things done or execute on a plan is an internal misalignment. Executives wi

What’s the ROI (Return on Investment) of your marketing programs? Do you know how to find your marketing ROI? Are you able to track your marketing s

Sales and marketing, whether it be to a consumer or business, has gotten really complicated.  With all the different ways to broadcast messages from

"Sales is a simple business, however, it is often complicated by idiots." That is a quote from Richard Hoy, one of my many sales mentors. Never wer

There are over seven billion people on the planet right now. Unless you have a market cornered on something that each and every one of those seven bil