What is a marketing plan? What does a successful marketing plan look like? How will I know if I’ve got it right? All great questions that I hear oft

First off, what is marketing? Nothing happens without a sale. Sales happen more often when the process is structured and predictable. That is where m

The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi

The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and

Business leaders will often talk about a ‘Sales Pipeline or Funnel.’  The sales pipeline is a process by which a sales person will identify early

Halloween is fast becoming a major event in North America. The ‘why’ in the holiday escapes me other than it was a lot of fun when my kids were yo

What’s the ROI (Return on Investment) of your marketing programs? Do you know how to find your marketing ROI? Are you able to track your marketing s

According to the American Marketing Association, the definition of marketing is “the activity, set of institutions, and processes for creating, comm

There are tons of different marketing techniques worldwide; marketers will do what it takes to get your attention! After all, they have a communicatio

Sales and marketing, whether it be to a consumer or business, has gotten really complicated.  With all the different ways to broadcast messages from