"Sales is a simple business, however, it is often complicated by idiots." That is a quote from Richard Hoy, one of my many sales mentors. Never wer

A wise mentor of mine told me: “If you’re not growing, you’re dying”.  It's true.  In business (and life), if we are not planning and execut

There are over seven billion people on the planet right now. Unless you have a market cornered on something that each and every one of those seven bil

One of my favourite all time books in the field of Marketing and Sales is "Crossing the Chasm"  by  Geoffrey A. Moore first published in 1991.  E