What is the Goal of Marketing?

What is the Goal of Marketing? October 20, 2020 / Marketing Excellence
The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even
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What is the Most Important Aspect of Marketing? October 16, 2018 / Marketing Excellence
The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi
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How You Do Sales and Marketing – Right October 25, 2016 / Marketing Excellence, Tuesday Tune Up
Sales and marketing, whether it be to a consumer or business, has gotten really complicated. With all the different ways to broadcast messages from
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Success in Sales Is About Relationship Building October 18, 2016 / Marketing Excellence, Tuesday Tune Up
"Sales is a simple business, however, it is often complicated by idiots." That is a quote from Richard Hoy, one of my many sales mentors. Never wer
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