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About
Keynote Speaker
Best Selling Author
It’s Already Inside
Programs
Media
Blog
Weekly Blog Sign Up
Contact Us
The ‘Blue Ocean Strategy’ that Leaders Chase is Right In Front of You
March 9, 2021 /
Leadership
Blue Ocean Strategy, by Chan Kim & Renée Mauborgne, came out 16-years ago. The premise of their book was to, ‘create uncontested market space
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How to Improve the ROI of Marketing Programs
October 6, 2020 /
Marketing Excellence
What’s the ROI (Return on Investment) of your marketing programs? Are you able to track your marketing spend to an exact conversion to sale? Do y
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Strategic Thinking in Uncertain Times
April 21, 2020 /
Strategy
You're probably asking yourself, what is the best strategy in uncertain times? How do I position my business to win? The answer may be closer than
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Great Customer Service is All About the Details
February 4, 2020 /
Customer Service
The highest margins that are available today to a business, are to be had when you and your team can deliver value consistently over and over. Ther
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How to Identify Your Strategic Market Focus (in other words your Secret Sauce)
January 21, 2020 /
Strategy
What is your strategic market focus? Why do customers buy from you? What is your secret sauce that no one else delivers? Your positioning strategy ne
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Wallet Share Marketing
October 15, 2019 /
Marketing Excellence
The Cost of Wooing New Customers How much money does it take to get a new customer? How much does it cost to keep an existing customer? Marketing tex
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What is the Most Important Aspect of Marketing?
October 16, 2018 /
Marketing Excellence
The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi
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What is the Best Marketing Technique?
October 9, 2018 /
Marketing Excellence
The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and
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Dealing with a Frustrated, Unsatisfied, Disgruntled Customer
February 20, 2018 /
Customer Service
You have a great team, harmonious culture, and a proven customer serving strategy. What could go wrong? Frankly speaking... shit happens. However, any
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How to Empower Your Team
February 13, 2018 /
Customer Service
The quickest and easiest way to improve your customer service is to empower your team. Your customer service team members should never have to escalat
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