One of the biggest mistakes I see in an organization’s ability to get things done or execute on a plan is an internal misalignment. Executives wi

Blue Ocean Strategy, by Chan Kim & Renée Mauborgne, came out 16-years ago. The premise of their book was to, ‘create uncontested market space

My 10 Hot Topics in Leadership for 2020 Way back in January of this year (seems like a lifetime ago), I wrote about the “Hot Topics for Leaders in

The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even

What’s the ROI (Return on Investment) of your marketing programs? Are you able to track your marketing spend to an exact conversion to sale? Do y

When Steve Jobs came back to Apple as the CEO in 1997, Apple was literally a few months away from bankruptcy. The first thing that Jobs did was shut d

You're probably asking yourself, what is the best strategy in uncertain times? How do I position my business to win? The answer may be closer than

The Cost of Wooing New Customers How much money does it take to get a new customer? How much does it cost to keep an existing customer? Marketing tex

Strategy and Brand Alignment These days, organizations are becoming more and more clear about their brand.  Some are also becoming clear about their

What is a marketing plan? What does a successful marketing plan look like? How will I know if I’ve got it right? All great questions that I hear oft