Taking control of your destiny, and standing in your power, starts with taking control of the direction you want to take your life. Living Day by Day

The Cost of Wooing New Customers How much money does it take to get a new customer? How much does it cost to keep an existing customer? Marketing tex

Brands Everything has a brand. Corporations. Countries. Sports teams. Animals. And... People. Everything has a brand. A personal brand is quite si

What Does a Brand Mean? Steve Jobs once said: "A [personal] brand is one simple thing, and that is trust." I was lucky enough to be in Maui recent

Why is emotional intelligence – or EQ - in a leader so important? Even more important than cognitive intelligence – or IQ?  Well, Daniel Goleman,

What is listening? When it comes to emotional intelligence – or EQ – why is the lost art of listening so important?  And by listening, I mean ac

Are we born with emotional intelligence? Quick answer... No.  There are two very key reasons we are not born with emotional intelligence.  One is n

What is a marketing plan? What does a successful marketing plan look like? How will I know if I’ve got it right? All great questions that I hear oft

The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and

The Millennial Generation is the most educated demographic group in history. They also hold the smallest proportion of leadership positions. In years