Sales Mirrors Life

You have heard me say: “Everyone is in Sales.” You may have also heard me say: “You should never be ‘selling.’ You should be having conversations.”

As consumers, every human on the planet makes decisions emotionally. It’s only after we have made an emotional decision to go buy something, do we then rationalize the logic behind the purchase (most often this is where “Buyers Remorse” comes from).

So as a leader, knowing people make decisions emotionally, the best way to actually sell is to not sell. Instead, we should be doing what we do everyday with the people in our lives – having conversations.

Sales mirrors life. Life is all about making emotional connections with people. The way we do that is by having conversations with people. We do it everyday, all day. We emotionally engage with people in our lives. A sale is the same.

The biggest deals I have ever done in my life were not complicated. Yes, there was a strategy, however the whole deal was based on forging solid, lasting relationships with your prospect.

So stop selling. Tell your team to stop selling. Start focusing on building relationships. Don’t be complicated. Do not get caught up in process. Be real. Be yourself.

Robert Murray is an Author, Global Speaker and Business Strategist. You can find Robert’s books on heart based leadership here. For further advice, ideas and inspiration on leadership, follow Robert on Twitter, LinkedIn or Facebook.