First off, what is marketing? Nothing happens without a sale. Sales happen more often when the process is structured and predictable. That is where m

The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi

The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and

Business leaders will often talk about a ‘Sales Pipeline or Funnel.’  The sales pipeline is a process by which a sales person will identify early

Millennials - An Untapped Resource Millennials actually understand Bitcoin, Artificial Intelligence and how to maximize the power of social media. Th

The old workforce When I started my work life (back when dinosaurs roamed the earth), new employees were told to “Fit In” or “F#$% Off” (the

The Millennial Generation is the most educated demographic group in history. They also hold the smallest proportion of leadership positions. In years

Back to school is a great time to re-energize your staff from the summer, and really get a strong go at the rest of the year. Sometimes this can be to

How can a leader tell if they have good or bad employee engagement? Well, surveys are one way. Sadly, though, they don’t get deployed often enoug

ROI. Return on Investment. Every business owner and leader on the planet is searching for it. So how does Employee Engagement and ROI fit into the