Strategy and Brand Alignment These days, organizations are becoming more and more clear about their brand.  Some are also becoming clear about their

Why is emotional intelligence – or EQ - in a leader so important? Even more important than cognitive intelligence – or IQ?  Well, Daniel Goleman,

Quick answer... if you don’t know who is responsible for improving your emotional intelligence then you may have just discovered you have little or

What is listening? When it comes to emotional intelligence – or EQ – why is the lost art of listening so important?  And by listening, I mean ac

Are we born with emotional intelligence? Quick answer... No.  There are two very key reasons we are not born with emotional intelligence.  One is n

What is a marketing plan? What does a successful marketing plan look like? How will I know if I’ve got it right? All great questions that I hear oft

First off, what is marketing? Nothing happens without a sale. Sales happen more often when the process is structured and predictable. That is where m

The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi

The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and

Business leaders will often talk about a ‘Sales Pipeline or Funnel.’  The sales pipeline is a process by which a sales person will identify early