One of the biggest mistakes I see in an organization’s ability to get things done or execute on a plan is an internal misalignment. Executives wi

My friend Gair Maxwell recently wrote a brilliant book titled: “Big Little Legends: How everyday leaders build irresistible brands”.  He is passi

Culture happens in an organization, whether you pay attention to it or not.  And, as I have said to more than one CEO in the past: “you get the cul

The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even

What’s the ROI (Return on Investment) of your marketing programs? Are you able to track your marketing spend to an exact conversion to sale? Do y

When Steve Jobs came back to Apple as the CEO in 1997, Apple was literally a few months away from bankruptcy. The first thing that Jobs did was shut d

You're probably asking yourself, what is the best strategy in uncertain times? How do I position my business to win? The answer may be closer than

What is your strategic market focus? Why do customers buy from you? What is your secret sauce that no one else delivers? Your positioning strategy ne

The Cost of Wooing New Customers How much money does it take to get a new customer? How much does it cost to keep an existing customer? Marketing tex

Strategy and Brand Alignment These days, organizations are becoming more and more clear about their brand.  Some are also becoming clear about their