One of the biggest mistakes I see in an organization’s ability to get things done or execute on a plan is an internal misalignment. Executives wi

My 10 Hot Topics in Leadership for 2020 Way back in January of this year (seems like a lifetime ago), I wrote about the “Hot Topics for Leaders in

The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even

What’s the ROI (Return on Investment) of your marketing programs? Are you able to track your marketing spend to an exact conversion to sale? Do y

When Steve Jobs came back to Apple as the CEO in 1997, Apple was literally a few months away from bankruptcy. The first thing that Jobs did was shut d

You're probably asking yourself, what is the best strategy in uncertain times? How do I position my business to win? The answer may be closer than

I get asked this question a fair amount by leaders everywhere: “When should I be a leader and when should I be a manager?” What they often forget

What is your strategic market focus? Why do customers buy from you? What is your secret sauce that no one else delivers? Your positioning strategy ne

Building a strategic plan is relatively easy when guided with the help of an expert. Executing that plan is hard, but it doesn’t have to be! What S

The Cost of Wooing New Customers How much money does it take to get a new customer? How much does it cost to keep an existing customer? Marketing tex