What Does a Brand Mean? Steve Jobs once said: "A [personal] brand is one simple thing, and that is trust." I was lucky enough to be in Maui recent

Strategy and Brand Alignment These days, organizations are becoming more and more clear about their brand.  Some are also becoming clear about their

What is a marketing plan? What does a successful marketing plan look like? How will I know if I’ve got it right? All great questions that I hear oft

First off, what is marketing? Nothing happens without a sale. Sales happen more often when the process is structured and predictable. That is where m

The function of ‘Marketing’ is very misunderstood. Many think it is Sales. Others think it's advertising or branding. Some even think that marketi

The best marketing technique? Quick answer... one that works! Marketing is a lot of science. Think of a laboratory somewhere where researchers and

Business leaders will often talk about a ‘Sales Pipeline or Funnel.’  The sales pipeline is a process by which a sales person will identify early

Growth for growth’s sake is dangerous. As a turnaround guy, I have seen my share of organizations that have grown close to bankruptcy. There has to

When trying to grow your business, there is plenty of advice out there. Henry Ford once said: “If I gave people what they wanted, we’d have buil

Halloween is fast becoming a major event in North America. The ‘why’ in the holiday escapes me other than it was a lot of fun when my kids were yo