The goal of ‘Marketing’ is very misunderstood. Many think it’s sales, while others think that marketing is advertising or branding. Some even

What’s the ROI (Return on Investment) of your marketing programs? Are you able to track your marketing spend to an exact conversion to sale? Do y

Ownership Does everyone (including you) take ownership for what you're supposed to or have agreed to do? Or, does your team (and you) spend your time

What is Your Team Chasing? Leaders everywhere, especially entrepreneurs, often suffer from Shiny Object Syndrome, or often referred to as chasing squ

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When Steve Jobs came back to Apple as the CEO in 1997, Apple was literally a few months away from bankruptcy. The first thing that Jobs did was shut d

The Typical Review Cycle Annual Performance Reviews are common in most organizations. Unfortunately, also in most organizations, this annual review t

What Is the New Normal? For a few months now, big parts of the world have been ‘locked’ down, with employees working remotely. We are slowly ‘r

You're probably asking yourself, what is the best strategy in uncertain times? How do I position my business to win? The answer may be closer than

Question: What is the biggest competitive advantage a company can have in the marketplace? Answer: Your Culture. Culture is your biggest competi