It does not matter what business you are in, there is only one asset that appreciates over time… your people. This last year has been full of fear, uncertainty and doubt for everyone. Businesses have had to pivot and adjust – some to ‘drought’ as business disappeared and some to ‘feasting’ as business went to record highs. Leaders have had to make decisions that have not been made before.
One thing that is common though is that people around the globe have the same primitive human drivers. We all want to feel physically and psychologically safe, important, respected and appreciated. Our DNA drives us to be in groups where we feel connected to each other, which gives us a sense of belonging. We are tribal. The various tribes that we belong to are our families, our friends and our work colleagues (to name a few). It is part of who we are. This connection also drives the release of healthy brain chemistry (serotonin, endorphins, oxytocin and dopamine which drives higher levels of productivity).
Knowing this, leaders now – more than ever – need to make decisions not based on data and spreadsheets, but what will drive higher levels of safety (physically and emotionally), respect and appreciation with your work ‘tribe’. This sense of connection and belonging gives people a purpose or a cause that is more powerful than salary and bonuses. This same sense of connection and belonging creates a powerful magnet to attract and retain great talent (I say “attract” because people feel it when they walk into your business).
Robert Murray is a Vancouver, BC based Business Strategy Consultant, #1 Best Selling Author, International Keynote Speaker, and TEC Top Speaker of the Year for 2018. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.
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