In business, if you are ‘not growing, you are dying.’ Growth is something we need to be constantly planning for.
But… where should you plan your growth? I always say: “Grow adjacently.” In other words, you need to grow your business in an area where you have the most experience, strength and distinctive excellence against your competitors.
Let me explain it in the Venn Diagram:
The circle on the right, represents the total market out there for your product or service.
I’ve shared this before, and I’ll share it again. Apparently, 65% of children entering primary school right now will go on to hold jobs that currently do not exist. What does that mean for the future of your company? Only you can know. So make sure you’re planning accordingly “Build a Strong Business Strategy by Looking in the Rearview Mirror“.
Robert Murray is a Vancouver, BC based Business Strategy Consultant, #1 Best Selling Author, International Keynote Speaker, and TEC Top Speaker of the Year for 2018. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn, and Facebook.
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